The widely cited Lead Response Management study (MIT and InsideSales.com) found that responding within 5 minutes instead of 30 made a lead 21x more likely to be qualified. Use this calculator to see what your current response time is actually costing in lost revenue.
Estimated revenue you're missing each year
$210,000
vs. responding in <5 minutes
12%
your conversion rate now
42%
conversion at <5 min response
+30
extra jobs/month
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more likely to qualify a lead at <5 min vs. 30 min response (Lead Response Management study, MIT/InsideSales.com)
1st
The business that responds first often wins the job, even over a cheaper or higher-rated one
5 min
the cliff after which lead conversion drops dramatically — and keeps falling