A three-tier quote template that increases close rate AND average ticket size. Used by service businesses to give customers options instead of a take-it-or-leave-it price.
[Your Business Name]
[Phone] · [Email] · [License # if applicable]
QUOTE
For: [Customer Name]
Date: [MM/DD/YYYY]
Valid through: [MM/DD/YYYY]
Project
[Brief description of what the customer needs — e.g. "Exterior pressure washing of 2,200 sqft single-story home including concrete driveway and back patio."]
Good
[Option Name]
$[XXX]
Includes
Best for: [budget-conscious customer]
Better — Most Popular
[Option Name]
$[XXX]
Includes
Best for: [most customers]
Best
[Option Name]
$[XXX]
Includes
Best for: [premium customer]
Terms
Quote valid for [30] days. Deposit of [10–25%] required to schedule. Final invoice may vary based on actual scope — any changes will be documented and approved in writing before work proceeds.
Single-price quotes have a 50/50 outcome: yes or no. Three-tier quotes change the question from "should I do this?" to "which one should I pick?" That single shift in mental framing pulls conversion rate up and pushes average ticket size up at the same time.
The mechanics:
Most service businesses that switch from single-price to three-tier quotes see average ticket size go up 20–40%, with no drop in close rate. The customers who would have said "no" to a single quote often say "yes" to Good or Better.
Kairvio's quote builder lets you save Good/Better/Best templates per service type. Customer taps "Accept" on their preferred option and the deposit is collected automatically.
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